The NFL is experiencing a surge in ratings and merchandise sales, a phenomenon that can be partly attributed to pop megastar Taylor Swift’s relationship with star TE Travis Kelce. Swift’s presence at NFL games has not only electrified the atmosphere but has also brought her massive fan base, known as Swifties, into the football fold.
In an exciting blend of music fandom and sports enthusiasm, Swifties and football aficionados are both vying for the most coveted ticket of the season.
This unique opportunity comes courtesy of Donna Kelce, the mother of NFL stars Travis Kelce of the Kansas City Chiefs and Jason Kelce of the Philadelphia Eagles. Donna has opened the doors to the “Barefoot Bandwagon Box,” an exclusive suite experience offered by Barefoot Wine, for the Monday Night Football game on November 20 at Arrowhead Stadium. This event promises to be extra special as it features a head-to-head matchup between her two sons.
“As a seasoned football mom, I have loved welcoming so many new fans to the game,” Kelce remarked. “I’m looking forward to the Barefoot Bandwagon Box and answering any questions new fans may have while we sip wine and, of course, cheer for both teams that day!”
The influence of Swift has been notably evident in the world of NFL podcasts as well. The “New Heights” podcast, hosted by the Kelce brothers, has seen a staggering increase in followers, with viewership jumping by 50% following Swift’s appearance at a Chiefs game. This Swift-induced momentum has continued to build, with their YouTube subscribers climbing by 350,000.
The Swift effect has not only enriched the fan experience but has also catapulted NFL merchandise sales to new heights. Following the pop star’s attendance at her first Chiefs game, Travis Kelce’s jersey sales soared by 400%, as reported by a Fanatics representative, highlighting the significant impact a cultural icon like Swift can have on sports merchandising.