Travis Kelce seems to have spotted a prime business opportunity.
The Kansas City Chiefs tight end has seen an impressive spike in popularity since he started dating mega-pop star Taylor Swift. Kelce has gained more than 1.1 million followers on Instagram, and in the immediate aftermath of Swift attending one of his games, Kelce’s jersey sales spiked nearly 400 percent.
Earlier this week, Kelce filed for five new trademarks. They include:
According to trademark attorney Josh Gerben, the filings claim Kelce will use the trademarks for pins, posters, bobbleheads, clothing and a cereal.
Needless to say, social media had plenty of thoughts on Kelce’s filings.
“Looks like Taylor Swift is teaching Travis Kelce about her trademark strategies,” one user remarked on X, formerly Twitter.
“He should have trademarked ‘Taylor’s boyfriend,'” another posted, which quite frankly might have been a pretty savvy move.
“I get 2 of the 5, one being his name and the Kelce’s Krunch (if he’s doing a cereal thing),” one user wrote. “But ‘Alright Nah,’ ‘KillaTrav,’ and ‘Flight87’? You’re trying way too hard again man.”
Kelce’s Krunch felt like a swing and a miss to another user, who commented, “He’s going with ‘Kelce’s Krunch’ for his cereal name when ‘Travi-Os’ was right there???”
But much of the conversation revolved around “Alright Nah,” which has become Kelce’s go-to phrase on the New Heights podcast he records with his brother Jason, the starting center for the Philadelphia Eagles.
A number of users simply found it funny.
“He said ‘alright nah’ one too many times in front of [Swift] before she went into full business mode,” one user wrote.